Possible
Motion Design
Overview
Possible is a fintech company with a genuinely different mission. To overhaul the predatory lending model to make financial tools work for people, not against them. Over the course of a year, I brought their recent rebrand to life through motion and visual design across Instagram, TikTok, and the App Store, creating content that could speak honestly and helpfully to communities navigating real financial hardship.
Let’s get into it—
✦ Skills
Motion Design, Performance Marketing, Social Media
✦ Collaborators
Nathan Maggio, Creative Director
Emily Welch, Senior Copy Writer
✦ Industry
Finance, Tech, B2C
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Possible is up against the lending industry’s predatory nature, and needs to set themselves apart.
The reality for their customers is that they face financial hardship, and Possible should remain sensitive to that.
They need to communicate with a wide spectrum of audiences, all with different needs and backgrounds.
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Create relatable, honest, and helpful content.
Find the balance between realism and hopefulness.
Create for a wide variety of mediums and canvases.
Give it life
Possible had invested in a photography shoot for the Possible Card. They had great stills that needed to work harder across paid social. I composited photography and motion graphics to transform still images into dynamic feed ads, extending the life and reach of existing assets without the cost of a full video production.
Catch eyes
Financial hardship is real, and Possible's audience knows it firsthand. These animated stats posts draw from Federal Reserve survey data to show that Possible understands the actual challenges their customers face — not just as a brand message, but as a proof point. Bold graphics, confident motion, and a clear signal: you're not alone, and Possible is paying attention.
Tell their story
Possible's audience isn't one person, it's a spectrum. People navigating financial hardship come from every background, every age, every circumstance. Each of these videos speaks to a different corner of that audience while staying true to Possible's voice: honest, warm, and never condescending.
Working with Possible’s Creative Director, Nathan Maggio, is a real pleasure. Together we explored many aspects of Possible’s audience and voice, testing and iterating on what works. What doesn’t. And, what does it mean to “do good” in an industry that historically takes advantage of it’s customers. I truly enjoyed working with a team that wasn’t afraid to try new avenues, and, actually, set out to find them.