Possible
Motion Design
Overview
Possible is a Financial Tech company looking to do good. I was brought on to bring their recent rebrand to life through visual and motion design, across their multi-platform digital presence. Possible has overhauled the typical predatory lending business model, and made it work for people instead of against them. Possible aims to help communities avoid debt traps by offering flexible payments for those experiencing financial hardship.
Let’s get into it—
✦ Skills
Motion Design, Performance Marketing, Social Media
✦ Collaborators
Nathan Maggio, Creative Director
Emily Welch, Senior Copy Writer
✦ Industry
Finance, Tech, B2C
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Possible is up against the lending industry’s predatory nature, and needs to set themselves apart.
The reality for their customers is that they face financial hardship, and Possible should remain sensitive to that.
They need to communicate with a wide spectrum of audiences, all with different needs and backgrounds.
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Create relatable, honest, and helpful content.
Find the balance between realism and hopefulness.
Create for a wide variety of mediums and canvases.
Give it life
In order to get the biggest bang from your buck on social, creating motion from still photography is essential to grab and keep attention.
Catch eyes
Using bold graphics and colors, we wanted to let Possible’s audience know, “you’re not alone when you have Possible.”
Tell their story
There are many ways to tell meaningful stories, the key is to tell it in a way that fits your audience. Given that Possible has such a wide range of people they want to talk to, we had to get creative.