Moloco

Overview
Moloco is a Korean Ad Tech company that creates targeted advertising solutions powered by advanced AI. Their goal is to drive growth for all businesses across the open internet, making it possible for other apps and platforms to generate their own revenue from quality ads. I acted as Brand Creative Director for Moloco for two years, under Carpe Diem Creative Agency. Together, we acted as stewards for their brand as Moloco grew from a start-up, to a global enterprise valued at over $2B.

Let’s get into it—

✦ Skills
Creative Direction, Motion Design, Web Design, Concept Art, Event Design, Digital Illustration, Prototyping

✦ Collaborators
JJ Gray, ECD, Moloco
Nathan Reuss, CCO, Carpe Diem
Lysandre Lavoie, Visual Designer, Care Diem
Xing Wei, 3D Artist, Carpe Diem

✦ Industry
Tech, B2B, AI, Machine Learning, Digital Advertising, Performance Media

- Moloco is an extremely fast going tech company, still trying to find their footing when it comes to brand cohesion.
- Leadership changed several times throughout our two years of collaboration, leading to constantly shifting goals, tastes and focus.

- Level up brand activations and manifestations to reflect the impact of the company.
- Maintain brand consistency while facing an ever-changing landscape of stakeholders.

Sub Brand Logos

Introducing Molocon

For the first time, Moloco hosted their very own conference, dubbed Molocon. We created this video to mark the opening of the conference for attendees.