Possible Finance
Social Videos
Possible Finance is a Public Good Corporation whose goal is to help people break out of the debt cycle and unlock economic mobility through loan and credit programs. A huge part of their marketing strategy was having a strong social media presence. I helped Possible establish their social accounts with an arsenal of animations and content series. In order to tell Possible’s story, we made tons of videos ranging from cinemagraphs, to astrology readings, to customer testimonies.
My role: Motion and Graphics Designer
Serial Content
I created a simple text template with a graphic illustration treatment to highlight multiple statistics for Instagram. The video structure allows us to rapidly add lightweight motion to a series of posts.
Long-form Content
Using a mixture of custom text treatments and existing brand illustrations, I created dynamic :30 videos to inform our audience of some of the pitfalls of typical credit cards, and why The Possible Card stands out.
Making Motion
Out Of Stills
Sometimes you need to stretch custom creative assets as far as they can go. To make the most out of an older photoshoot, I created a series of simple, but eye-catching cinemagraphs and videos made for Instagram with lightweight motion.
Card Exploder
To appeal to our pragmatic audience, in this video, we fully dissect The Possible Card, breaking it down layer by layer to call out all of the specific characteristics and benefits that make this card different for our competitors.
Storytelling
With How to Create a Memory, we wanted to show the Card in action as the spark that enables life to happen instead of just talking about the Card benefits. So we created this brand story to appeal to our audience's more empathetic side.
Lo-Fi
Low fidelity content tends to perform well across social platforms where people are looking to be apart of a community conversation, and not just be advertised to. So, with Possible, I’ve created a mixture of assets which range from polished and branded, to cheeky and fun. For example, this is a video I put together for Leo Season with the help of an astrology influencer.
Partners
Nathan Maggio— Creative Director, Possible Finance
Emily Mcneely— Senior Copywriter, Possible Finance