Meta’s

Creative Shop

Overview
During the rise of social advertising, Meta hired a team of Creative Strategists to guide advertisers and brands through the rapidly changing landscape. They were tasked with reimagining what brands could do creatively on Meta’s platforms, and in doing so, expand Instagram and Facebook products to better suit the needs of brands. Our team was dubbed, Creative Shop, and we quickly made a name for ourselves as great partners amongst advertisers.

Let’s get into it—

✦ Skills
Logo Design, Brand Design, Iconography System, Color, Swag, Animation

✦ Collaborators
Melissa Oppenhiem, Director of Business Creative
Ian Goode, Head of Design, Creative Shop

✦ Industry
Tech, Advertising, Ad Tech, B2B, Professional Services

- Creative Shop is built up of highly creative individuals working across many verticals with different needs.
- Facebook’s existing brand was not associated with high-quality creative, and as a result many team members would go rouge, creating many different disconnected brands.
- Teams need to be able to present creative work using client brands, but still represent Meta and Creative Shop.

- Create a highly customizable assets that can stand next to the world’s largest advertisers.
- Use a bold and minimal strategy to act as a canvas for creative work.
- Create a bold, recognizable mark that team members will be proud to stamp on their work.